Addressable Audiences enables marketers and agencies to discover and activate high-value consumer segments across channels without relying on third-party cookies. The product combines Lotame’s curated marketplaces and Lotame Data Exchange (LDX) to deliver prebuilt and custom audiences that can be activated in DSPs, SSPs, social platforms, and CTV environments. It addresses common targeting challenges—limited scale, fragmentation across devices, and identity gaps—by offering cookieless reach, identity resolution, and dynamic, supply-led optimizations. Real-time audience updates and enrichment improve precision while transparent, brand-safe inventory paths and value-based pricing aim to increase return on working media. The offering includes thousands of ready-to-target segments (5,000+), support for bespoke segment creation, and integrations for frictionless activation, enabling advertisers to expand awareness, improve consideration, and drive conversions with measurable campaign lift.

Features & Benefits

• Data Empowered Curated Marketplaces: Private-marketplace style audiences matched to vetted, brand-safe supply to simplify activation and scale without operational overhead.
• Addressable Audiences: Bespoke audience builds designed to deliver incremental reach and performance for advertising addressability.
• LDX: Prepackaged & Custom Audiences: Lotame Data Exchange provides thousands of ready-to-target audiences plus custom segment creation from stress-tested web, mobile, and CTV sources.
• Frictionless Connections: Integration pathways to leading SSPs, DSPs, social platforms, and clean rooms for easy activation and measurement.
• Core Capabilities: A set of targeted capabilities to enrich, resolve, and activate first- and third-party audiences across channels.