Orchestrate your omnichannel shopping experience

Gain a unified view of customer activity across channels to improve omnichannel order management and power your planning applications. Gain real-time inventory visibility based on a 360-degree view of customer purchase history and demand across multiple channels using SAP Customer Activity Repository applications bundle, which provides a powerful forecasting engine.

• On-premise or cloud deployment
• Demand forecasting that helps optimize shopper experiences
• Customer insights to personalize marketing
• Real-time inventory visibility and on-shelf availability

Key benefits

Increase revenue

Gain actionable business insight on inventory across multiple fulfillment locations, as well as a view of customer transactional history and demand across channels.

Improve customer service

Enable smooth omnichannel commerce to provide accurate inventory and price information, as well as relevant personalized offers at multiple customer touch points.

Reduce inventory and write-offs

Reduce inventory, markdowns, and waste with consistent planning that spans customer-centric assortments to intelligent allocation and product replenishment.

Key features

Multichannel sales repository

• Collect data from sales channels spread across multiple siloed applications in diverse formats
• Audit and manage sales transactions coming from point-of-sale systems
• Gain real-time insight into sales performance, revenue, and gross margin across channels

Replenishment planning

• Reduce waste with cost-optimal ordering, including prediction of stock spoilage
• Respond to changes in demand with intraday forecasting and replenishment
• Simulate and review your order plans and obtain insights on associated KPIs

Assortment planning

• Support flexible process- and information-driven planning across retail formats – tightly integrated with merchandise planning budgets
• Rank products by weighting their ranking against chosen KPIs and business roles to consider real-world requirements and limitations 
• Integrate space for assortment and planogram optimization

Allocation management

• Trigger initial allocation of seasonal products based on actual and planned availability, latest demand forecast, target settings, and business KPIs
• Enable automated in-season replenishment
• Allocate promotional merchandise based on promotional forecast, store inventory, and capacity

Promotion management and omnichannel pricing

• Design promotions and offers in line with customer preferences and financial objectives
• Create what-if simulations to predict financial performance and leverage vendor funding to maximize margins from trade funds
• Enable consistent calculation of consumer prices and promotional offers for each basket at any touch point