Shoppable Video by Firework is a dynamic video commerce solution that transforms traditional eCommerce into immersive, interactive shopping experiences. Trusted by over 1,500 brands and retailers, it enables businesses to showcase products through engaging video formats, drive conversions, and personalize customer journeys. Firework’s platform integrates seamlessly across websites, emails, and SMS, offering a frictionless experience that boosts engagement and sales. Shoppable Video supports multiple layout options, including carousels, grids, floating players, and hero units, allowing brands to tailor the visual experience to their audience. It also connects online and offline channels using QR codes and supports social content import from TikTok and Instagram.

Features

• Interactive Video Carousels: Highlight trending products with scrollable, clickable video galleries.
• Expert Content Integration: Feature tutorials and recommendations from trusted influencers.
• Floating Video Player: Keeps shoppers engaged while browsing other content.
• Polls, Quizzes & Question Cards: Personalize shopping journeys and gather customer insights.
• Multiple Layout Options: Includes Storyblock, Grid, Hero Unit, Player Deck, Horizontal/Vertical Scrolling, and Dynamic Carousel.
• QR Code Overlays: Link in-store displays to shoppable videos for omnichannel engagement.
• Social Importer: Sync content from TikTok and Instagram to boost visibility.
• Email & SMS Embedding: Add videos to campaigns for higher engagement and conversion.
• Shop App Integration: Increase discoverability on high-intent shopping platforms.
• Conversion-Driven Analytics: Track engagement, conversions, and performance metrics.
• Optimized Performance: Zero impact on site speed while delivering rich video experiences.

Benefits

• 11x Higher Conversion Rates: Users who interact with Firework videos convert at significantly higher rates.
• +60% Conversion Rate: Compared to visitors who don’t engage with video content.
• +22% Customer Lifetime Value: Repeat purchase behavior improves with video engagement.
• +33% Return Rate: Compared to conventional eCommerce without video.
• 3X Higher NPS: Visitors engaging with video content report much higher satisfaction.
• Enhanced Engagement: Interactive elements like quizzes and polls keep users involved longer.
• Omnichannel Reach: Connects digital and physical retail environments seamlessly.
• Scalable Personalization: Tailor content and layout to different customer segments and devices.