Feature Tour® is a revolutionary way to showcase each vehicle’s most valuable features throughout your VDPs. Today’s technically-advanced vehicles are filled with features that are difficult to explain. Long lists and descriptions only add to shoppers’ confusion. Feature Tour embeds carefully curated, VIN-specific videos, images, and explainer content everywhere shoppers interact with feature information on your VDPs, highlighting and articulating the key feature of every vehicle.

Features

• VIN-Specific Content: Carefully curated videos, images, and explainer content tailored to each vehicle’s unique features.
• Embedded on VDPs: Feature content is embedded everywhere shoppers interact with feature information on your Vehicle Detail Pages.
• Easy-to-Understand Highlights: Translates technical jargon and acronyms into clear, value-focused highlights.
• Multiple Engagement Opportunities: Shoppers are presented with multiple opportunities to engage with feature content.
• No Need to Leave Website: All key feature information is available directly on your site, eliminating the need for additional research elsewhere.

Benefits

• Increased Engagement: Shoppers interact more with feature content, moving further along the sales process.
• Clarity and Confidence: Easy-to-understand highlights help shoppers appreciate the value of each vehicle.
• Maintain Margins: By telling each vehicle’s story and articulating its key features, dealers can maintain margins.
• Reduce Confusion: Eliminates confusion caused by long lists and technical descriptions.
• Enhanced Online Experience: Brings key vehicle features to life online, making the digital showroom more compelling.