Image Cloning is Impel’s technology-powered imaging solution designed specifically for new vehicle inventory. Traditional vehicle photography is time-consuming, costly, and often results in inconsistent or incomplete coverage. Image Cloning solves these challenges by allowing dealers to capture a single set of high-quality images and 360° WalkArounds, then reuse them across hundreds of identical vehicles. This approach eliminates the need for repetitive vehicle photography while delivering a consistent, custom-branded experience that significantly improves Vehicle Detail Page (VDP) engagement. With Image Cloning, dealers can say goodbye to stock photos and hello to scalable, high-impact merchandising.

Features

• Shoot Once, Reuse Often: Capture one set of custom images and 360° WalkArounds and apply them across identical new vehicles.
• Automated Image Cloning Technology: Uses VIN-level data and automation to match cloned images to the correct inventory.
• 360° WalkAround Compatibility: Supports immersive, interactive vehicle presentations.
• Custom Photo Experience: Delivers a branded, professional look for every vehicle without the cost of individual photo shoots.
• Seamless Integration: Works with Impel’s merchandising platform and inventory systems.

Benefits

• Increased Inventory Coverage: Achieve 100% photo coverage across new vehicle inventory with minimal effort.
• Greater VDP Engagement: Custom photos drive significantly more engagement—240% lift over no photos and 160% over stock photos (source: AutoTrader.com).
• Reduced Processing Costs: Eliminate the need for repetitive photography and reduce operational overhead.
• Improved Brand Experience: Replace generic stock photos with consistent, high-quality visuals that reflect your dealership’s brand.
• Enhanced Consumer Trust: Avoid the negative perception associated with stock photos—1 in 5 consumers view them as misleading.